THE PROJECT OF SHOE BUSINESS FOR YOUNG PEOPLE – OPPORTUNITIES AND CHALLENGES FOR STUDENTS’ STARTUPS

Abstract

Establishing a new business a topic of great interest in Viet Nam, especially. Although still studying in college, many students have dreamed and planned for their own businesses and step and step made those dreams come true, which has created a movement called ‘students’ startups’. There are many opportunities for students to start their business due to the fact that they are creative and enthusiastic young people. A lot of students are willing to take risks and ready to restart in case of failure. In addition, financial pressure and abundance of knowledge learnt in university contribute to encourage them to come up with startup ideas. Students’ startups do not necessarily come from an outstanding idea or a huge amount of capital. Most of them begin with small ideas, which are generated from their observation or their personal passions. However, students also have to face many challenges when establishing their business such as difficulties in choosing feasible business ideas and capital mobilization, limitation of practical experience.. ‘The project of shoe business for young people’ is a good example of students’ startups with their own opportunities and challenges