EXPANSION OF ENROLLMENT AREAS - CURRENT OPPORTUNITIES AND CHALLENGES FOR HUNG YEN UNIVERSITY OF TECHNOLOGY AND EDUCATION

Abstract

This article analyzes the opportunities and challenges in expanding the enrollment area of Hung Yen University of Technology and Education. Expanding the enrollment area is not only an important strategy to attract more students from other provinces and cities, but also helps to enhance the position and competitiveness of the school. The article will clarify opportunities such as increasing the diversification of student resources, improving the quality of enrollment, and enhancing brand recognition. At the same time, challenges are also mentioned, including difficulties in accessing the enrollment market, investment requirements in technology and human resources, and necessary changes in communication strategy. Specific models and solutions will be proposed to help the school effectively implement the expansion of enrollment areas in the current period.