RESEARCH APPLICATION OF ONLINE MARKETING ON BUSSINESS FIELDS IN VIETNAM CURRENT CONTEXT

Abstract

Online marketing is a strategy to promote products and services from businesses to consumer quickly and efficiently through the application of computer network technology and e-commerce. Online marketing activities with many marketing tools than traditional marketing channels through additional mechanisms and marketing support is available on the Internet. This paper points out the important features of online marketing for business enterprises in the competitive trends of the modern information society.